L'Oréal Paris

L'Oréal Paris offers makeup, skin care, hair care, hair colour and men's products.

Quick overview

Its site also includes virtual beauty tools and articles covering makeup, skin care and hairstyles.

Face makeup includes foundation, concealer, powder, bronzer, blusher, contour and highlighter.
Skin care products shown include face serums, day cream and moisturiser.
Hair colour and root concealer spray are shown.
Virtual tools offer makeup and hair colour try-on, plus selfie-based skin analysis.
Beauty articles discuss topics including lipstick, concealer, hairstyles and vitamin C skin care.

Introduction

L'Oréal Paris offers makeup, skin care, hair care and hair colour products.

The ranges also include men's products, alongside virtual beauty tools and articles about makeup, skin care and hairstyles.

What L'Oréal Paris offers

Makeup products include foundation, concealer, face powder, bronzer, blusher, contour and highlighter. The site also shows lipstick, mascara, eyeliner and eyeshadow.

Skin care and hair products include face serums, day cream, moisturiser, rinse-off treatment and root concealer spray. Virtual tools cover makeup, hair colour and skin analysis.

Product and service categories

Face makeup

Face makeup includes primer and setting sprays, foundation and concealer. Face powder, bronzer and blusher are also named. Contour and highlighter makeup complete the categories shown.

Lip makeup

Lipstick is among the makeup products shown. The makeup guide also describes lip gloss, liner, balm, stain and oil as lip makeup types. It discusses finishes including matte, satin and sheer.

Eye makeup

Mascara, eyeliner and eyeshadow are included in the virtual makeup tool. The makeup guide discusses pencil and liquid liners, as well as powder and cream eyeshadows. It also describes brow pencils, pens, powders and gels.

Skin care

Skin care products shown include face serums and day cream. The site also includes a page about vitamin C serums. A virtual skin tool offers a skincare routine based on an online skin analysis.

Hair care and colour

Hair colour is a separate range, and root concealer spray is also shown.

Men's products

The men's range includes moisturiser. Men's products are listed alongside the site's other beauty ranges.

Browse the full range on the L'Oréal Paris website.

More Info

Using the website

The site has a search function that accepts a minimum of three characters. Its beauty articles cover topics including hairstyles, lipstick, concealer and vitamin C skin care.

The makeup guide discusses face makeup choices, lip makeup types and eye makeup. It also describes application techniques for face and lip products.

Notable features

The virtual makeup tool lets users try products including lipstick, eyeshadow, eyeliner, mascara, foundation, bronzer, highlighter and blush. A separate tool offers virtual hair colour try-on.

The skin analysis tool uses a selfie and produces a skincare routine based on the analysis, skin type and level of skin sensitivity.